CRA President Sonia Riggs on Restaurant Renaissance and Hiring


THE ROAD TO RECOVERY IS PROVING DIFFICULT FOR RESTAURANT OWNERS IN COLORADO. THEY ARE FACING A STAFFING CRISIS AND HIRING IS SLOW. OVERALL... COLORADO RESTAURANTS LOST 3-BILLION-DOLLARS IN REVENUE LAST YEAR.

TO HELP RESTAURANTS REBUILD... THE COLORADO RESTAURANT ASSOCIATION IS LAUNCHING THE "RESTAURANT RENAISSANCE" CAMPAIGN AND A NEW JOB BOARD.

WE'RE TALKING LIVE WITH COLORADO RESTAURANT ASSOCIATION PRESIDENT AND CEO SONIA RIGGS.

((INFO))

--The CRA job board – accessed at corestaurantjobs.com -- is a free CRA member benefit but also available to the Colorado hospitality community at large; non-members can post open positions for $50 per 45-day posting. Restaurateurs who visit the site can create a free account for submitting and managing listings. Workers can search the job board for opportunities by location, position, job status, shift, and posting language.

-- RIGGS STATEMENT:

"Hiring is the primary obstacle our restaurants face in making up 2020’s $3 billion in lost revenue. We created this job board to make it simple and appealing for new talent and returning workers to find their homes in the restaurant industry.”

-- CRA DATA AND NOTES:

--A recent survey conducted by the CRA showed that 95% of restaurants have increased wages and 21% have expanded their benefits packages in order to attract and retain talent.

-- The Restaurant Renaissance campaign refocuses the narrative around the restaurant industry after its hardest year in living memory by reminding people – hospitality workers and the dining public alike – that restaurants are fun, flexible, community-oriented, safe environments where high-paying and gratifying work can be found at all levels, both seasonally and as a lifelong career